Content Server 7

Build a Persuasive and Engaging Web Experience
FatWire Content Server™ enables organizations to deliver a compelling online experience to customers by building, deploying, and managing sophisticated and persuasive web sites. FatWire Content Server automates the entire process of managing web content, including authoring, site design, content publishing and deployment, content targeting, site analytics and optimization, and user participation. FatWire’s solutions offer advanced and easy-to-use capabilities for creating an effective web presence and building a stronger brand.

With FatWire Content Server, you can:

Empower Business Users to Manage Content
FatWire Content Server makes it easy for business users to contribute and manage web content in real-time, and for IT administrators and power users to create advanced website capabilities. Through powerful, targeted interfaces, FatWire Content Server enables IT and the business to work together seamlessly to deliver effective online communications.

- Dash UI, an intuitive interface for the frequent business user, offers robust content management capabilities, including full text search and user-generated tags.

- The InSite editing tool allows any user to edit content directly within the context of a site’s pages and to change page layout, using simple drag-and-drop functionality.

- Advanced UI is a powerful, feature-rich interface that provides the flexibility and functionality required for both technical users and administrators to easily manage sophisticated websites.

Deliver Persuasive Content Experiences
The ability of a website to retain and convert visitors can be significantly improved if the site targets specific customer segments with recommendations and promotions. The FatWire Engage module empowers non-technical staff to create and manage targeted campaigns. From simple interfaces marketers can create rules defining what content will be delivered to each customer segment online.  FatWire Content Server’s dynamic delivery capabilities enable the right content to be delivered to the right visitor in real-time. This enhanced web experience improves customer loyalty, drives revenue, and increases campaign effectiveness.

Measure Success with Granular Analytics
To build and deliver successful, persuasive websites, business users and marketers need to measure the effectiveness of their online content and campaigns. The FatWire Analytics module does more than just report usage at the site level, it offers tracking and reporting on individual assets, promotions, and visitor segments. This offers distinct advantages, as editors and marketers can immediately determine whether a given article or promotion is relevant to a particular community. FatWire Analytics works with FatWire Content Server to enable real-time analysis and optimization of site content and promotions.

Facilitate Collaboration and User-Generated Content
User-generated content and collaboration are key to building an engaged community online around your products and services. FatWire Content Server enables blogs, comments, polling, and surveys on your website. Further collaboration capabilities are available in the FatWire TeamUp product, which offers an industry-leading enterprise 2.0 collaboration platform including easy-to-create wikis, advanced content integration, and rich media capabilities. With FatWire’s solutions, organizations can facilitate internal collaboration, user participation, and build their brand online.

Provide Scalable Deployments and Ease of Administration
The online needs of enterprises are expanding at an ever increasing rate. The scope of functionality and scale of deployments across departments and geographies demands a system that can support a web presence that is truly enterprise scale. FatWire’s architecture and capabilities offer the most scalable deployments on the market. The FatWire Satellite Server caching infrastructure provides high-performance, distributed caching to support dynamic, large-scale, targeted, and multi-lingual content deployments. FatWire Content Server also enables advanced multi-site management and role-based editing capabilities, workflow-based processing, and advanced taxonomy structure for large-scale product information management.

These differentiators make FatWire the right choice for organizations at all stages of development that want to build a world-class web presence, harnessing the web as a core component of their business initiatives. FatWire’s solutions enable customers to use the web to its fullest potential as a powerful tool for marketing, branding, organizational efficiencies, and business growth.