Analytics

Measure Usage to Drive Success with Powerful and Built-in Analytics
Building and deploying successful Web sites and content-centric applications requires clear visibility into what site visitors are doing. If usage of Web sites and applications isn't tracked and analyzed, it's difficult to know if they're meeting business goals. Gathering information about visitor activity and continually incorporating that data into marketing campaigns and site design allows you to close the feedback loop to ensure continued success.

FatWire Analytics™ provides efficient and customizable measurement of user behavior and content usage with analytics capabilities that are built into Content Server.

With FatWire Analytics, you can:

Understand Site Visitor Behavior and Demographics
To effectively attract visitors, serve customers, and convert browsers to buyers, companies first must understand who their site visitors are and what they're trying to accomplish. FatWire Analytics analyzes site visitor behavior and demographics. It captures details on where site visitors come from, where they enter the site, and where they exit. It also gathers information such as browser type, operating system, screen size, and geography, and analyzes search behavior and queries. With FatWire Analytics you can easily see how many site visitors have browsers set to Spanish, for example, and if a particular regional search engine is referring them. This information can be used to segment customers and to ensure site design and content are accessible and relevant. And when used with FatWire Engage, it can help marketers to place key messages, important products, and special offers on the most highly visible areas of the site.

Measure and Analyze Content Consumption
Because FatWire Analytics is a built-in component of Content Server, it doesn't just count hits to HTML pages, but instead measures usage of individual Content Server assets like articles, offers, advertisements, and product information. This provides truly useful usage data about which specific pieces of content are working with customers and which are not. FatWire Analytics analyzes usage data by asset type, with detailed drill-down available for individual pieces of content. Usage can also be measured for specific time frames. For example, you could easily see how many times a specific article has been viewed in the previous week. Configuration capabilities enable the selective registering of assets for tracking, so you only measure usage of the content you care about.

Generate Reports, Analyze Results, and Share Analysis
FatWire Analytics provides a suite of out-of-the-box reports that enables insight and analysis at multiple levels. Reports on the usage of specific assets, site visitors, and the site as a whole are presented in dynamic charts and detailed information tables. While standalone analysis and reporting tools require users to learn a new system, the reporting features in FatWire Analytics are part of Content Server so users can work in an interface with which they're already familiar. This also means that any Content Server user can easily access usage data. For example, content creators and editors can quickly and easily view the usage data for a specific asset right from within the editorial interface of Content Server. This helps to ensure that usage data is leveraged by those users making decisions about content. FatWire Analytics also enables the benchmarking of multiple sites against each other so it's easy to see which sites are getting the most activity.

Close the Marketing Loop
Data and analysis about site visitors, visitor behavior, and content usage are critical to the success of any online marketing campaign. Working together as part of the FatWire Content Server product family, FatWire Analytics and FatWire Engage provide a powerful framework for building persuasive Web sites and content-centric applications. FatWire Engage enables marketers to define customer segments and deliver personalized content and campaigns. FatWire Analytics measures the success of content recommendations and marketing efforts and it provides integrated usage reports to Engage users. Using this data to refine, update, change, and customize content and campaigns helps ensure marketing efforts are on the right track. Because both tools are part of the same product suite, there are no integration headaches, making it fast and easy to close the marketing loop.