Hallmark Channel
Media and Entertainment

The Hallmark Channel is a 24-hour basic cable channel that is distributed in 116 countries and 26 languages. Hallmark's FatWire CM implementation drives the company's entire spectrum of multi-channel communications for promotional content. The development of a centralized location for content, one that is tightly integrated with Hallmark Channel's CRM strategy, has resulted in a $600,000 annual cost savings in B2B communications and a $300,000 annual cost savings in Web site management.