Retail

Retailers are facing increasing competition not only within their category, but from mass merchandisers, warehouse stores, and eTailers. Geographically dispersed stores make training of sales associates a challenge, at a time when customer services is often the only differentiator. Today’s retail buyers want to use the Web to make their purchase decision before they even enter the store.

Examples of content-centric applications being deployed by FatWire’s Retail customers:

  • All types of retailers are building Web storefronts to deliver targeted offers, increase purchases, and facilitate returns.
  • Catalog companies are launching creative marketing campaigns to expand their customer bases and the frequency of purchase.
  • Retail organizations are launching loyalty programs where customers can redeem points for merchandise purchases
  • National chains are using intranets to provide detailed product information and sales training to in-store associates.