Healthcare

Pharmaceutical companies spend millions developing and testing new drugs, so the effective and timely launch is critical. Key to the launch is disseminating accurate information about the drug to physicians, patients, and healthcare professionals. Competition for hospitals is no longer restricted to the same city, since healthcare consumers are willing to travel great distances to receive the best care and treatment.

Examples of content-centric applications being deployed by FatWire’s Healthcare customers:

  • Hospitals, medical centers, and group practices are deploying consumer Web sites that use clinical content to promote their specialties and attract new patients.
  • As part of a drug launch, pharmaceutical companies have targeted applications to create consumer demand and to influence doctors to prescribe the drug.
  • Medical device companies are managing rich product information for thousands of products and using that information to facilitate the buying process.