Manufacturing

Manufacturers must find ways to build brand and create end user demand for their products even when they don’t sell direct. Due to consolidation, their product lines are expanding, and it is getting increasingly difficult to differentiate those products. Many manufacturing companies struggle with the volumes of content that accompany the successful launch of any new product, and are being forced by retailers like Wal-Mart to supply their information electronically.

Examples of content-centric applications being deployed by FatWire’s Manufacturing customers:

  • Automakers are deploying customer sites that allow drivers to have the best ownership experience, and thereby increase the repurchase rate.
  • Global manufacturing organizations are rationalizing and centralizing their site infrastructure, following years of uncontrolled growth in departmental intranet and extranet sites.
  • Brand manufacturers are using the Web to more effectively communicate with customers, and deliver promotional offers that increase purchases.
  • Consumer product manufacturers are managing product information and delivering it electronically to mass-merchandisers.