Media & Entertainment

The fragmentation of the media market has made it necessary for media and entertainment companies to package and brand content for highly targeted markets. These companies need to build their brands in order to attract both subscribers and advertisers. Content is their product, so they need tools that enable them to efficiently and cost-effectively create and manage large volumes of content and to flexibly package and deliver this content in multiple ways to diverse channels.

Examples of content-centric applications being deployed by FatWire’s Media & Entertainment customers:

  • Studios and cable channels are streamlining the processes for creating and disseminating promotional content, and launching sites to attract viewers and work more efficiently with advertisers.
  • Newspapers and television stations are deploying Web properties to reach their audiences through multiple channels and offer advertisers cross-channel promotional opportunities.
  • Publishers are streamlining the article creation and review processes to provide the most timely and compelling content.