The dramatic growth and diversity of enterprise content and the technologies for creating, managing, finding, sharing and delivering it, have created today's biggest challenge to organizations who need IT and information management strategies to support competitive, compliant and compelling content for both internal and external facing business applications.

"Content management" is not simply an application, but a strategy that uses a wide range of tools and practices that are rapidly evolving. Some new technologies can provide significant advances in internal productivity and customer satisfaction. But how do you know what works and what doesn't?

Join FatWire, a Platinum Sponsor, in San Francisco where the industry experts from leading technology, enterprise IT, analyst, and consulting firms will keep you abreast of the latest successful strategies and techniques so you can ensure your organization doesn't get left behind.  

With more access to information, more sensitivity to price, and less sensitivity to advertising, consumers are getting harder to win and keep. To compete in this environment, financial services firms need to dramatically raise the bar on the customer experiences they provide. Forrester's 2008 Financial Services Forum For Marketing And Strategy Professionals examines where the retail financial services industry is heading and which skills firms will need to succeed in the new landscape.

Who Should Attend?

This Forum is designed for the following roles:

• Customer Experience professional
• eBusiness, Channel & Product Marketing professional
• Interactive Marketing professional
• Marketing Leadership professional
• Market Research professional
• Strategy professional

Why Attend?

• One-on-one meetings with Forrester analysts
• Compelling keynote addresses from leading executives and IT leaders
• Dedicated tracks and breakout sessions
• Peer-networking sessions with more than 300 attendees
• Best practices and timely case studies from senior enterprise architects
• Pertinent technology solutions from a select group of vendors

FatWire is a proud Silver Sponsor of this event.

The Internet Strategy Forum is a professional association and peer networking group for management with responsibility for driving Internet strategy and implementation from within medium to large client-side organizations across multiple industries.

The annual Internet Strategy Forum Summit on July 17 & 18, 2008 in Portland, will host the following speakers:

• Geoffrey Ramsey, Co-founder & CEO, eMarketer
• Charlene Li, Vice President & Principal Analyst, Forrester Research
• Chris Shimojima, Vice President, Global Digital Commerce, Nike
• David Placier, Vice President, Consumer Insights & Marketing, Disney Online
• Mike Moran, Distinguished Engineer, IBM, author

FatWire is a proud Partner Sponsor of this event.