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The transformation taking place will eventually remake the entire landscape of application development. The best integrators and providers are already taking careful stock of how to position their companies and train their developers to take advantage of these changes.
Why is this happening now? For several reasons. First, the Web has grown up and matured beyond being just a simple page-display protocol with a bunch of simple and clickable links. An entire new area of Web services has grown out of the original HTTP protocol work and, with it, a new series of tools, protocols and methods. A good example is what is happening today to many corporate Web sites. Originally, they were nothing more than electronic billboards, presenting static information about the company to visitors. Then came dynamic links that updated Web data in near real-time with corporate databases. But that wasn't enough, and now corporate Web sites include personalization information, so pages are customized to particular customers and partners, and have corporate information portals that can be used by internal employees to connect to a wide range of corporate resources, information and tools. "People no longer view the Web as simply a medium for transmitting brochure-like information, but instead it has become a rich user interface that allows internal applications to be deployed immediately," says Ari Kahn, the CTO of software vendor FatWire, Mineola, N.Y. FatWire has experienced extraordinary growth delivering Web-content management and control applications-which sell for six figures and more-to major corporations looking to take back control of their Web sites. All of these changes mean application developers must get increasingly sophisticated about their tools and techniques to keep up with such advances.
Read the complete story at: http://www.varbusiness.com/sections/technology/tech.asp?ArticleID=36112