Jun 14, 2006
FatWire Software to Chair Track on Analytics & Usability at eTail 2006
Jeff Ernst will host sessions and lead panel discussions

Mineola, NY - June 14, 2006 - FatWire Software, the leading provider of Content Management solutions for delivering persuasive Web sites and applications, announced today that Jeff Ernst, Vice President of Marketing, will chair the Analytics & Usability Track at the eTail 2006 Conference on Aug. 9, 2006, from 11:20 a.m. through 3:15 p.m.

eTail-2006, taking place Aug. 7-10 at the Downtown Marriott, Philadelphia, PA caters to the multi-channel retail executive and features solutions and educational seminars that address all issues surrounding their enterprise. Some of the trade show's key speakers include top executives from Best Buy, Priceline.com, Circuit City, and Neiman Marcus Direct.  The Analytics & Usability Track will feature key speakers from The Orvis Company, Callaway Golf Interactive, Sephora.com and Expedia.

As the Chairperson for the Analytics & Usability Track, Jeff Ernst, who has been building Web sites and helping organizations achieve greater results from their Internet marketing since 1995, will host the track's sessions and guide all panel discussions covering the following topics:

- Increasing Sales & Conversion via Analytics-Driven Merchandising
- Leveraging Analytics to Drive Customer Retention, Satisfaction & Experience
- Stepping Back from the Numbers: Tying Web Analytics to Business Performance
- Understanding How to Perform Effective A/B and Multivariable Web Page Testing
- Ten Tips, Tricks & Trends for the 2006 Holiday Season

To attend eTail 2006 and FatWire's Analytics & Usability Track, please register online at www.eTail2006.com, or call 1-888-482-6012 to speak with a customer service person.

About FatWire Software

FatWire Software enables organizations to put content to work by deploying persuasive, content-centric applications and Web sites that attract, convert, and retain customers.  Organizations in financial services, manufacturing, retail, media/entertainment, telecommunications, travel, healthcare, and government use FatWire's solutions, which are tailored to meet the needs of departmental, mid-size enterprise and global enterprise initiatives. 

FatWire's solutions are powered by Content Server, which combines complete business user control over the creation and presentation of content with a scalable architecture for dynamic content delivery and multi-site deployment.  Unlike other Content Management solutions that focus on getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly targeted and persuasive experiences to customers, partners, and employees.

Founded in 1996, FatWire has over 450 customers, including J.P. Morgan Chase, Sony, Radisson/SAS, European Space Agency, Nihon Seimei, and Bank of China.  FatWire is headquartered in New York and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.

Contact:
Fianna Sogomonyan
FatWire Software
516-328-9473 ext. 424
fianna.sogomonyan@fatwire.com