Mar 14, 2001
BEA Makes Delivery and Management of Personalized Web Content Easier Through Expanded Partnerships and Integration
BEA WebLogic Personalization Server bundles Documentum and Interwoven, and integrates eBT, eGrail, Eprise, FatWire, FileNET, Gauss, IntraNet Solutions, Openpages, and Starbase

SAN JOSE, Calif. -- BEA Systems, Inc. (Nasdaq: BEAS), one of the world's leading e-business infrastructure software companies, today announced an expanded group of content management partners that integrate with BEA WebLogic Personalization Server* through a newly published interface. The expanded partnerships help businesses reduce both the time and cost for e-commerce and mobile-commerce content development and management. Now content management systems from Documentum, Interwoven, eBT, eGrail, Eprise, FatWire, FileNET, Gauss Interprise, IntraNet Solutions, Openpages and Starbase can help automate content production, personalization and delivery on the BEA WebLogic Personalization Server.

With the expanded number of partners using BEA's newly published content management service provider interface, BEA WebLogic customers have a greater choice of best-in-class content management solutions. BEA currently bundles versions of Documentum 4i Web Content Management Edition and Interwoven Content Express for BEA to help provide businesses with an e-commerce solution that addresses virtually all aspects of content personalization. In addition, BEA WebLogic customers now can choose from the following list of integrated content management packages: eBT's engenda, eGrail's Publishing System, Eprise's Participant Server, FatWire's UpdateEngine5, FileNET' s Panagon Platform, Gauss' VIP Platform, IntraNet Solutions' Xpedio, Openpages' ContentWare, and Starbase's eXpressroom. 

"Web content management is a strategic tool for businesses who must empower their business users to retake control of web site content," said Andrew Warzecha, vice president, META Group. "BEA's content management partner initiative offers WebLogic users a wide variety of choices and helps remove some of the integration issues an e-business could face with these products. This will help BEA clients with time to market issues when creating and managing personalized content."

META Group, an analyst and research firm based in Stamford, Conn., reported that technical staffing issues, such as shortages and lack of business knowledge, will increasingly drive organizations to deploy content management strategically. As a result, business users increasingly will be responsible for Web site content, and drive competitive advantage through Web marketing. Built on BEA WebLogic Server*, the world's #1 Java Web application server, BEA WebLogic Personalization Server's integration with 11 content management systems can help business users react quicker with personalized Web content and campaigns.

"A customer-driven economy requires that businesses more effectively anticipate customers' needs, and react to their changing demands, with unique offers that help build loyalty," said Gail Ennis, vice president of marketing, BEA E-Commerce Application Components Division. "Critical to building online customer loyalty is offering the right content, to the right person at the right time. With BEA's expanded integration with content management packages, businesses can save time and money creating and managing personalized e-commerce content and campaigns because the integration is complete."

"BEA's content management partner initiative is designed for rapid, seamless integration and deployment of personalized content," said Tim Feldman, vice president of business development for Eprise Corp. "Our joint customers should be better positioned for future e-business initiatives thanks to the BEA WebLogic platform's adherence to J2EE standard and Eprise Participant Server's sophisticated content management solution."

"Gauss' partnership with BEA is important to helping empower businesses to drive rich customer relationships online, and provide the freedom to dynamically personalize, and easily manage, the full spectrum of enterprise content on the Web," said Art Sarno, vice president, Partner Alliances for Gauss Interprise. "BEA and Gauss share several successful joint customers, including European companies such as Deutsche Telekom and RWE, and we're excited about the worldwide benefits of the BEA partnership."

The new content management service provider interface, which allows BEA partners to integrate with BEA WebLogic Personalization Server in a standardized format, is available through the BEA Star Partner Program. All 11 content management partners are members of the recently announced BEA Star Partner Program, which is designed to foster strong alliances between BEA and its partners with program initiatives tailored to their specific business models and needs. BEA will demo the WebLogic Personalization Server at Spring Internet World 2001, booth # 424.

About BEA BEA Systems, Inc. (Nasdaq: BEAS) is one of the world's leading e-business infrastructure software companies, with more than 9,400 customers around the world including the majority of the Fortune Global 500. BEA and its WebLogic brand are among the most trusted names in e-business. Businesses built on the award-winning BEA WebLogic E-Business Platform(tm) are reliable, highly scalable, and poised to bring new services to market quickly. BEA's e-business platform is the de facto standard for more than 1,500 systems integrators, independent software vendors (ISVs) and application service providers (ASPs) to provide complete solutions that fast-track and future-proof e-businesses for high growth and profitability. Headquartered in San Jose, Calif., BEA has 93 offices in 30 countries and is on the Web at www.bea. com .

BEA and WebLogic are registered trademarks of BEA Systems, Inc. BEA WebLogic Server, BEA WebLogic Personalization Server, and BEA WebLogic E-Business Platform are trademarks of BEA Systems, Inc. All other company and product names may be trademarks of the company with which they are associated.