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Mineola, NY – January 7, 2008 - FatWire Software, a leading web content management provider, announced that Clarion, a worldwide mobile electronics manufacturer, has replaced 49 individually-managed websites with a global deployment built on the FatWire Content Server solution.
Hosted in 30 languages, Clarion’s web presence is the largest of its kind in Japan. Clarion’s sites were previously managed independently by local teams, using local content. Clarion needed to gain greater control over its web content, in order to offer a consistent brand image across all of their sites, and support the growing challenge for each country in managing its expanding web presence.
Organizations can build compelling online experiences by deploying and managing sophisticated, persuasive web sites using FatWire Content Server. Clarion chose FatWire Content Server for its ability to centrally manage web content for deployment in multiple languages across geographies. With easy maintenance for large-scale deployments, FatWire Content Server enables Clarion to deliver a uniform brand across countries and automate the entire process of managing the web experience, including content authoring, site design, and content publishing and deployment.
“We needed to support our local countries in getting the right content online and required an easy-to-use tool for corporate headquarters to ensure that global brand was being supported and represented well on our local sites,” said Hiroyuki Fukumoto, with Clarion’s advertising and brand strategy department. “Through Content Server’s advanced capabilities for large scale multi-lingual, multi-site deployments, we are able to control our maintenance costs, attract new online visitors, and strengthen the brand worldwide.”
“Geographically dispersed web organizations need to be empowered with the right tools to work effectively and maintain a consistent corporate brand,” said Inoo Tanaka, Japanese regional manager at FatWire Software. “FatWire Content Server gives customers the ability to offer a globally branded web presence for site visitors from over 100 countries and regions.”
About Clarion
Clarion has continued to lead the industry as the front-runner among dedicated manufacturers of in-vehicle equipment. We give top priority to understanding driver needs and supporting them through sure technology, as well as steadfastly proposing unique new products based upon our advanced creativity. Headquartered in Japan, Clarion had offices and affiliates in North and South America, Asia / Oceania, Europe, and Japan to serve customer across the globe. For more information please visit Clarion’s global site (www.clarion.com).
About FatWire
FatWire Software provides industry-leading web content management (WCM) solutions that enable organizations to deliver compelling online experiences to users and to drive business growth. FatWire is headquartered in Mineola, N.Y. and serves over 450 customers from offices in over 10 countries. For more information, please visit http://www.fatwire.com.
Copyright © 2008 FatWire. All Rights Reserved. 330 Old Country Road, Suite 207, Mineola, NY 11501. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.
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Rita O’Brien
FatWire Software
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