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DeepBridge Content Solutions, an award-winning provider of e-business and content management services, today unveiled ObjectBridge, an integrated solution developed in conjunction with FatWire Software. FatWire, a leading provider of dynamic content management and developer of the powerful Web-application assembly system UpdateEngine5, integrated with DeepBridge to create this media independent publishing platform.
"The most complex task facing Businesses today is to deliver the right information, to the right person, at the right time in the right format. By working with FatWire's UpdateEngine we will eliminate the inadequate, labor-intensive, manual publishing processes," said Michael Guerra, Vice President and Managing Director, DeepBridge Content Solutions. "Too often firms waste valuable time searching for approved data before producing documents. ObjectBridge allows marketing teams, research groups, client relationship groups, etc. to do what they do best - innovate, develop quality content and ensure their message is heard." "We were excited to help create ObjectBridge and aid in providing companies with a method for the creation and management of content for publication through virtually all channels, including web, print, pdf and wireless," said Jim Holleran, SVP Marketing and Business Development for FatWire. "We look forward to offering the next step in content innovation to the financial services community and all industries that produce content in multiple formats."
ObjectBridge, in addition to serving as a Media-Independent Publishing platform, provides clients with the core functionality of FatWire UpdateEngine, such as allowing people to edit content and have the change be extended to support every file-format information may appear in. ObjectBridge offers their clients a:
-- Automated Approval Process - Instead of being forced through traditional approval channels, where one person is responsible for the work of many, ObjectBridge identifies multiple approval sources, allowing content creators to get content approved, triggering automated workflow advancement and final production in a more efficient manner;
-- Browser Based Workflow Automation - which allows workflow automation processes to be established and accessed through an Web browser;
-- Centralized Content Repository - Content, which previously would be stored on individual workstations, is now housed in a central content location. Individuals can locate all content documents, via simple web browsers, whether text, objects, or images - in one central location as opposed to searching and waiting for individuals to pass the documents along;
-- Collaborative Work Environment - By automating group workflow processes, ObjectBridge eliminates the bottlenecks typically experienced by workgroups, allowing for a more efficient stream of creation
About DeepBridge Content Solutions Founded in 1999, DeepBridge provides content management solutions for the Finance, Pharmaceutical and Media industries. DeepBridge combines expertise in content base development, workflow definition and multimedia publishing to solve critical business issues. By bringing the Internet into their strategy, organizations create opportunities to sell more effectively, increase customer loyalty, dominate their market niche, and go to market rapidly. Gathering the raw knowledge--content--required to meet these challenges and refining it into coherent, usable information is a significant challenge. DeepBridge has helped some of the world's biggest companies realize the value of content, including, Staples, Getmusic.com, the Associated Press, Pharmacia, Time Inc., Bankers Trust, and IBM.
About FatWire Software Corporation FatWire is a software solutions partner that enables companies to execute their business strategies faster than any other solution through the powerful e-business software, UpdateEngine. FatWire's UpdateEngine reduces the time, cost and complexity of creating, managing and deploying content to Web sites and other channels, as well as providing the fastest Web application development available.
Founded in 1996, FatWire Corporation is headquartered in New York and operates regional facilities in London, San Francisco, Philadelphia, Chicago, Washington DC, Atlanta, Denver and Boston. For specific information about FatWire visit www.fatwire.com, or call 516-328-9473 x424.