Apr 8, 2008
FatWire Delivers the Right Prescription for Medavie Blue Cross
Leading Web Content Management Solution Helps Canadian Healthcare Services Provider Deliver a Powerful Web Experience

Mineola, NY – April 8, 2008 - FatWire Software today announced that its FatWire Content Server web content management solution was selected by Medavie Blue Cross, one of Canada’s largest health services providers, to re-launch their corporate website (www.medavie.bluecross.ca).

As a premier healthcare provider for Canadian citizens, employers and local governments, Medavie Blue Cross re-launched its site to offer their bilingual customer base a more user-friendly atmosphere and to make it easier for their employees to keep web content current.

FatWire Content Server enables organizations to build compelling online experiences by deploying and managing sophisticated, persuasive websites.

Using FatWire Content Server, Medavie Blue Cross’s newly launched site dynamically delivers content based on the user’s language selection, so customers can be instantly engaged in their preferred language.  Downloadable forms make customer interactions with Medavie Blue Cross streamlined and easy. The new site is also simple for the organization’s non-technical content contributors to edit, so the site is always fresh and relevant, with timely product and service information, as well as healthcare industry news.

"Our goal was to create a site that offered user-friendly navigation and delivered content in a more personalized format," said Ruth Rappini, Medavie Blue Cross’s vice-president of organization development. "FatWire Content Server provided us with the web content management capabilities necessary to meet our goals and enabled us to deliver on our commitment to enhance service to our customers."

The site has been reorganized around several groups of web content – Personal Products, Group Products, Government Programs/Solutions and Company Information. FatWire Content Server facilitates regular updates to the site and enables it to evolve to meet future customer needs.

“The healthcare industry is faced with a tremendous opportunity to use the web more aggressively to capture new business, and keep customers happy,” said Ken Delaney, FatWire Software’s vice president of sales for North America.  “FatWire Content Server delivered the capabilities Medavie Blue Cross needed to succeed in their site re-launch and helped to achieve their goals with a solution that is easy to use and supports their bilingual business.”

About Medavie Blue Cross
With roots dating back to 1943, Medavie Blue Cross operates in Canada’s Atlantic Provinces, Quebec and Ontario, and sets the standard in health, dental, travel, life and disability benefits for government and private business.  Innovative products and services and excellence in customer service are a result of the company’s commitment to technological development.

About FatWire
FatWire Software provides industry-leading web content management (WCM) solutions that enable organizations to deliver compelling online experiences to users and to drive business growth.  FatWire is headquartered in Mineola, N.Y. and serves over 450 customers from offices in over 10 countries. For more information, please visit http://www.fatwire.com.

#                      #                      #

Copyright © 2008 FatWire Corporation. All Rights Reserved. 330 Old Country Road, Suite 207, Mineola, NY 11501. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

Press Contact:
Rita O’Brien
FatWire Software
Phone: (516) 328-9473 ext. 422
Mobile: (516) 661-1225
rita.obrien@fatwire.com