Feb 28, 2001
FatWire Launches in Europe
Managing the Website from the Desktop
FatWire Corporation, the leading provider of content management software and e-business solutions is launching its European headquarters today. FatWire is already one of the US's fastest growing software companies* and its CEO and President, Mark Fasciano, was named Innovator of the Year, in an award sponsored by PriceWaterhouseCoopers*.

Unlike other systems, FatWire's software enables web content to be managed by business users rather than technical staff, so ensuring that control remains within the marketing or business environment, not the technical arena.

FatWire already has an impressive client list including IBM Global Services, Motorola, SG Cowan, Société Générale and GetPlugged.com - a Forbes Best of the Web company.

Based in London, the European office is being set up by a well-known management team, comprising Steven Rose as Managing Director, Fred Gedling, Technical Director and Trevor Wilkins, Sales and Marketing Director. This team was also responsible for establishing the European subsidiary of world-leading EAI (enterprise application integration) company New Era of Networks (NEON) in 1996, and growing it to its present $35 million turnover (worldwide turnover $188 million).

The European company is projecting a $10 million turnover in year one, with targeted growth year on year of around 75 percent.

Content management is a critical business issue at present, as companies strive to maintain control of their constantly-changing and expanding websites. According to Forrester Research in their report 'Managing Content Hypergrowth', immature technology could force companies to replace their content management systems within the next two years.

The Report estimates that in-house developments are unlikely to be able to keep pace with the growth of content, with nearly half the companies surveyed saying that they were moving to an off-the-shelf package solution.

"Many businesses are finding that their content is becoming unmanageable without frequent and expensive overhauls, or employing more and more staff", explained Steven Rose, MD at FatWire Europe. "Add to that a chronic shortage of web content managers and you have a crisis."

"The key to e-commerce success will be making sure that the latest information is available to customers. By returning control of the website to the business, costs are reduced and service levels increased," Steven concluded.