Apr 26, 2005
FatWire Software Recognized as a Web Content Management Leader by Independent Research Firm
Report cites FatWire's strength in dynamic content delivery, site and content personalization, and strategy

Mineola, NY - April 26, 2005 -- FatWire Software, a leading provider of content management solutions for deploying Web sites and content-centric applications, announced that it has been ranked by Forrester Research as a Leader in its Web Content Management Wave Report for external sites. The key findings of this report reinforce FatWire's strategy to enable enterprises to put content to work by delivering highly targeted and persuasive experiences to customers, partners, and employees.

FatWire was among the select companies that Forrester invited to participate in its Web Content Management Wave report. Forrester's comprehensive Wave methodology assesses the strengths and weaknesses of each vendor's solution using a combination of hands-on lab evaluations, vendor surveys, product demonstrations, and client interviews. In the process, each vendor's product is evaluated against approximately 200 criteria.

FatWire was the only vendor to get a perfect score of 5.0 in any of the Current Offering categories. This score was achieved for Architecture, which reflects how well the product fits into IT environments. This has become an increasingly important evaluation criterion as most enterprises are trying to rationalize and consolidate disparate Web technologies, expand their Web presence globally, and scale to meet increasing volumes of content and users. Other high scores were received in dynamic content cache management, publishing and deployment administration, multisite management, personalization, and product strategy.

In the report, Forrester analyst Kyle McNabb called out many of the strengths that have fueled the success of FatWire's extensive roster of customers. "FatWire Software's Content Server 6.0 provides strong multisite management and delivery capabilities, including comprehensive personalization functionality for support of eBusiness initiatives," stated McNabb in the report. "FatWire's focus on addressing the content-centric application needs of its customers, combined with its dynamic content delivery and personalization strengths, help establish this vendor as a leader and visionary in external site initiatives."

"FatWire has always recognized that companies achieve a higher return on investment by putting content to work to grow top-line revenue and build competitive advantage, and this has guided our product and market strategy over the ten years since our founding," said Mark Fasciano, CEO, FatWire Software. "Forrester is doing a great service to its user clients by stressing the importance of the factors that are critical to deploying content-centric applications."

FatWire's flagship product, Content Server combines the three key capabilities that are needed for deploying dynamic, persuasive content-centric applications:
  • Transparent content management - Business people create and manage content with the tools and processes they already know and use everyday. There is no need to learn new tools or change how they work.
  • Persuasive Targeted Marketing - Marketing people can easily define the rules for who should see what content under what conditions, using wizard-driven interfaces. This results in end user experiences that persuade audiences to take actions that support a company's business goals.
  • Scalable, dynamic content delivery - Allows companies to manage large numbers of sites and applications, and reuse content, business logic, and design elements across these sites, while scaling for high performance.
This recognition of the strength of FatWire's technology and market strategy comes after FatWire was cited as a Strong Performer in Forrester's Product Information Management Wave report in December, 2004. FatWire was the only Content Management vendor to be included in that Wave report. The ability to manage unstructured content, rich media assets, and product information within a single solution is rapidly becoming another critical requirement for retailers, manufacturers, distributors, travel companies, and other organizations that do business online.

About FatWire Software and Content Server
FatWire Software enables organizations to put content to work by deploying content-centric applications and Web sites that attract, convert, and retain customers. Organizations in financial services, manufacturing, retail, media/entertainment, telecommunications, travel, healthcare, and government use FatWire's solutions, which are tailored to meet the needs of departmental, mid-size enterprise and global enterprise initiatives.

FatWire's solutions are powered by Content Server, which combines complete business user control over the creation and presentation of content with a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management solutions that focus on getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly targeted and persuasive experiences to customers, partners, and employees.

Founded in 1996, FatWire has over 400 customers, including J.P. Morgan Chase, Sony, Radisson/SAS, European Space Agency, Nihon Seimei, and Bank of China. FatWire is headquartered in New York and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.

Contact:

Jeff Ernst
FatWire Software
jeff.ernst@fatwire.com
978-274-5570