Nov 8, 2004
FatWire Software and Element 115 Introduce eHealth Accelerator to Healthcare Industry
Leverages Content from Greystone.Net to Convert Static Web Sites into Dynamic Marketing Tools
Mineola, NY - November 8, 2004 - FatWire Software, a leading provider of content management solutions for deploying content-centric applications, and Element 115, a systems integrator and solutions company specializing in healthcare, have teamed together to create eHealth Accelerator, a software solution that provides the tools and techniques healthcare organizations need to implement Web sites focused on attracting, converting and retaining new patients. The eHealth Accelerator, which was developed in consultation with Greystone.Net, a leading provider of health content, business strategy and consulting services to healthcare organizations, turns the traditional static hospital Web site into a dynamic and personalized marketing tool.

"According to Pew Internet Research, 80% of adult Internet users, or almost half of Americans over the age of 18, have researched health information on the Web. Yet most Web sites of hospitals and medical centers do little to meet the needs of these Web-enabled consumers," said Bob Ronchi at FatWire. "eHealth Accelerator is designed to engage these consumers by providing them with the latest health information and leveraging that interaction to convert browsers into patients. Most important, the Accelerator's industry specific modules enable providers to rapidly deploy cost-effective sites that generate a demonstrable ROI."

One of the first healthcare organizations to choose this solution is The George Washington University Medical Faculty Associates (MFA). "We are a multispecialty healthcare provider serving a metropolitan area with a very diverse patient base. We are continually striving to provide our patients with excellent care and service. By offering our existing and potential patient audience the convenience of taking actions online, we advance patient care away from paper and into an electronic system" said David Garofalo, Marketing & Media Manager at GW MFA. "This solution will make our Web site more interactive for patients by letting them get accurate, up to date health information, set or change physician appointments, refill prescriptions, and subscribe to newsletters and classes. This in turn will allow us to distinguish ourselves from other medical centers while having a positive impact for our patients."

eHealth Accelerator is pre-integrated for industry-leading health content and information architecture from Greystone.Net with enterprise content management software from FatWire Software. The product speeds the implementation of consumer Web sites while lowering costs by leveraging pre-built healthcare specific modules on FatWire's Content Server platform. The pre-built modules include: Clinical Services, Events & Classes, Patient & Visitor Information, Physician Profiles, Clinical Trials, Health Library, Appointment Request, News, Newsletter Subscription and Site Search.

"In order to compete in the increasingly competitive healthcare arena, providers must be able to interact with consumers online before they ever walk through the facility's door," said Venkatesh Korla, President at Element 115. "eHealth Accelerator enables healthcare organizations to create highly tailored, interactive Web sites that provide high-quality medical information that is integrated with information on the organization's clinical services, physicians and events. The result is increased market share and enhanced patient loyalty."

FatWire and Element115 will be demonstrating the eHealth Accelerator solution in booth #25 at the 8th Annual Healthcare Internet Conference: The Marketing Edge, sponsored by Greystone.Net, Inc. and the Forum for Healthcare Strategists. This event, which is being held on November 8-10, 2004 at the Rio Hotel & Casino in Las Vegas, Nevada, showcases how healthcare market leaders are using the Internet to improve critical communications and transactions with consumers, patients, and physicians.

About FatWire Software and Content Server
FatWire Software helps organizations put content to work by deploying content-centric applications and Web sites. FatWire's eHealth Solutions Group focuses on the healthcare industry with customers such as the Canadian Health Network, U of Wisconsin Hospitals and Clinics, Bayer, Rush University Medical Center, CITA Biomedical, ODS Health Systems, and USANA Health Sciences.

FatWire's solutions are powered by Content Server, which combines complete business user control over the creation and presentation of content with a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management solutions that focus on getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly targeted and persuasive experiences to customers, partners, and employees.

Founded in 1996, FatWire has over 400 customers, including J.P. Morgan Chase, Sony, Radisson/SAS, European Space Agency, Nihon Seimei, and Bank of China. FatWire is headquartered in New York and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.

About Element 115
Element115 is an eHealth solution and implementation services company based in Chicago, Illinois. Element115 has strong healthcare industry knowledge and experience in marketing, communications, and information technology resulting in the development of Web based solutions adopted by companies serving the healthcare industry. Element115 also provides solution implementation services directly for healthcare organizations. For more information on Element115, visit www.element115.net.