Mar 27, 2000
FatWire and Invisible.Ink Partner to Deliver Content Management
FatWire Teams with Web Site Specialists to Provide Accurate E-business Solutions

Port Washington, NY -- Today FatWire Corporation announced a strategic partnership with Invisible.Ink Corporation. This agreement will allow FatWire and Invisible.Ink to meet the rapidly increasing demand for complete Web site content management solutions. FatWire Certified Development Partners implement and customize FatWire UpdateEngine content management solutions for frequently updated corporate Internet, extranet and intranet sites.

Merging technologies and talents of companies like FatWire and Invisible.Ink responds to the Internet industry's demands for increased site accuracy. This partnership is a crucial step to fulfill the needs of interactive Web-based businesses that publish dynamic content and provide personalized service for their customers.

"E-businesses rely on well-designed sites that can be easily updated and changed," said John Murcott, FatWire's Director of Development Services. "The integration of Invisible.Ink's site design expertise with UpdateEngine technology provides e-businesses with dynamic, powerful and attractive sites that quickly adapt to rapidly changing market demands."

"Content management is a very hot topic. Invisible.Ink's clients are seeking a straightforward solution to their workflow problems. In this highly competitive marketplace, Web content must change rapidly -- on a daily, and sometimes on an hourly basis," said Timothy Franznick, President of Invisible.Ink Corporation. "Our clients need a solution that empowers their internal staff to manage and change their Web content at lightning speed while still maintaining the integrity of the site design. FatWire UpdateEngine is the ultimate content management solution."

About Update Engine
FatWire's proprietary software UpdateEngine is the first content management system that redefines content management by comprehensively addressing the issue that drives 90% of Web site cost and effort - efficiently getting content from the organization and making it available for Web publication. FatWire UpdateEngine leverages organizational resources by allowing non-technical users to easily update Web site content in a safe and controlled environment. FatWire speeds e-business content to market by automating the entire content creation process through fully customizable workflow structures and one-button publishing that abolishes "HTML programmer gridlock."

FatWire further expands the breadth of Internet functionality by giving companies the flexibility to instantaneously adapt to changing business conditions. UpdateEngine, a Java-based solution, requires no additional client software or hardware. Additionally, it supports all major platforms, databases and Web servers. FatWire UpdateEngine provides the most powerful environment for content management and enables companies to have total control over the long-term management of their sites.