May 17, 2005
GW Medical Faculty Associates Goes Live with eHealth Accelerator Application from FatWire Software and Element 115
Content-centric application attracts, converts, and retains patients

Mineola, NY - May 17, 2005 - FatWire Software, a leading provider of content management solutions for deploying Web sites and content-centric applications, and Element 115, an eHealth solution and implementation services company, announced that The George Washington University Medical Faculty Associates has gone live with eHealth Accelerator. Developed by Element 115 using FatWire's Content Server platform, eHealth Accelerator provides the tools and techniques healthcare organizations need to implement Web sites focused on attracting, converting, and retaining new patients.

GW Medical Faculty Associates (MFA) is the largest multi-specialty physician practice housed in one location in Washington, DC, with approximately 280 physicians practicing in 41 medical specialties. The organization focuses on an integrated, multi-disciplinary approach to practicing medicine intended to provide the most comprehensive and convenient care to patients. Today, their new patient Web site is an extension of this approach to patient care.

"Our previous site did little to represent the breadth and depth of our services or to serve our patients online," said David Garofalo, Marketing and Media Manager, at GW Medical Faculty Associates. "The content was segregated to different parts of the site, making it difficult for site visitors to realize that we practice medicine in a multi-disciplinary manner."

Last year, MFA decided to develop a new patient Web site using eHealth Accelerator from Element 115 and FatWire Software. They chose this solution because it was specifically designed to enable healthcare organizations to deliver multiple types of content in an integrated way. MFA also wanted a solution that would enable a persuasive architecture, which is intended to encourage site visitors take specific actions, such as contacting a physician or making an appointment. Working with the implementation team at Element 115 and using the pre-built components of the eHealth Accelerator, MFA went from project inception to delivery in just 3 months.

The new site allows MFA to meet its goal of having a site that reflects its multi-specialty, multi-disciplinary practice and allows patients to navigate the site easily. The site lets visitors browse information about medical conditions and then to move directly from information about a particular condition to the specialists, services, and clinical trials related to this condition. The intent is for site visitors to find what they need in less than three clicks.

"Now when patients come to our site, they can quickly pinpoint the information on the services they need and then make the necessary contact that allows us to bring them into our patient community," related Garofalo.

Patients can also now complete more of their interactions with GW MFA online, such as requesting, changing, or canceling an appointment, requesting referrals, and subscribing to newsletters. Visitors can also view faculty news and learn about the advances in medicine being pioneered by MFA physicians. And now that diverse users at MFA can easily contribute content to the site, content is fresher and more useful. The ultimate goal for the site is to become a reference for current and future patients.

The success of MFA highlights the need that healthcare organizations have to attract, convert, and retain patients via the Web. "Most Web sites of hospitals and medical centers do little to meet the needs of Web-enabled consumers," said Venkatesh Korla, President of Element 115. "eHealth Accelerator helps healthcare organizations engage consumers, convert browsers to patients, and then retain patients by delivering high-quality service via the Web. And the solution's industry-specific modules enable providers to rapidly deploy cost-effective sites that generate a demonstrable ROI."

The eHealth Accelerator solution is one of a family of content-centric applications from FatWire Software and its partners. "Our goal with the eHealth Accelerator and similar content-centric applications is to work with a partner that has deep expertise in a vertical market to deliver a solution that addresses specific customer acquisition, service, and retention issues within that market," said Jeff Ernst, Vice President of Marketing at FatWire Software. "This allows us to deliver solutions that bring immediate business value to our customers, without requiring each one to reinvent the wheel."

About FatWire Software and Content Server
FatWire Software enables organizations to put content to work by deploying content-centric applications and Web sites that attract, convert, and retain customers. Organizations in financial services, manufacturing, retail, media/entertainment, telecommunications, travel, healthcare, and government use FatWire's solutions, which are tailored to meet the needs of departmental, mid-size enterprise and global enterprise initiatives.

FatWire's solutions are powered by Content Server, which combines complete business user control over the creation and presentation of content with a scalable architecture for dynamic content delivery and multi-site deployment. Unlike other Content Management solutions that focus on getting content under control, FatWire's solutions enable organizations to put content to work by delivering highly targeted and persuasive experiences to customers, partners, and employees.

Founded in 1996, FatWire has over 400 customers, including J.P. Morgan Chase, Sony, Radisson/SAS, European Space Agency, Nihon Seimei, and Bank of China. FatWire is headquartered in New York and operates offices throughout North America, Europe, and Asia-Pacific. For more information about FatWire Software's award-winning products and services, visit www.fatwire.com.

Contact:

Jeff Ernst
FatWire Software
jeff.ernst@fatwire.com
978-274-5570