Sep 28, 2000
ListenUp.com Selects FatWire to Power Site
Instantaneous Web Updates Give Company Competitive Advantage

MINEOLA, N.Y.-- FatWire, developer of the powerful e-Business software UpdateEngine, today announced ListenUp.com, a retailer, distributor, and contractor for high-performance technology products and systems, has chosen UpdateEngine to build, manage, integrate and update information to its Web site about its wide variety of consumer and commercial electronic products.

UpdateEngine's content management tools enable ListenUp.com to instantaneously change pricing, update product descriptions, and other various administrative tasks that would have previously taken hours. This feature provides ListenUp.com with a significant advantage in regard to competitive pricing. In addition, UpdateEngine's in-context editing feature enables ListenUp.com to view all product information as it will appear on the site before it goes live to prevent any inaccurate pricing or product information from reaching the customer.

"We needed a stable, customizable and expandable content management solution that could grow with us as our needs change," said Valerie Fischer, E-Commerce Manager at ListenUp.com. "UpdateEngine's in-context editing feature provides flexibility for updating and enhancing our site instantaneously."

"FatWire's goal is to provide companies across all industries with an easy to use and scalable solution that will grow with their needs," said Mark Fasciano, CEO and president of FatWire. "Our work with ListenUp.com will further our growth and expertise in getting e-commerce clients up-and-running."

UpdateEngine's unlimited scalability and flexibility allow sites to grow and change without significant reprogramming. The 100% Java platform enables fast data schema remodeling, workflow, business process automation, and personalized delivery of dynamic content to the Web and wireless devices. In addition, it offers integral content-management tools for version control, security, and integration with third-party editing, reporting, and analysis tools.