Apr 16, 2001
New Web Site Exemplifies the Power of Dynamic Content Management
FatWire and Invisible.Ink Team to Showcase UpdateEngine's Revolutionary Features

Westbury, NY, - FatWire Corporation, the leader in dynamic content management and developer of the powerful e-business platform UpdateEngine5, re-launched its Web site at www.fatwire.com. The new site demonstrates the personalization and dynamic delivery capabilities that UpdateEngine5 provides. Designed by Invisible.Ink Corporation, the site combines the power of UpdateEngine5 with proven design expertise, and leverages a long-term partnership.

The site is constructed to help customers, partners, investors and employees gain access to information about FatWire products and services, and provides a first-hand experience of UpdateEngine5. The site features:

  • Extreme personalization: visitors can choose their preferred format of the content, navigation and layout of the site.
  • An interactive questionnaire to help visitors analyze their "E-business Readiness"
  • One click HTML email forwards of press releases and product information.
  • Automatically generated, personalized emails that include sales representative information based on the visitor's location.

"The site succeeds in selling FatWire's product by focusing on the people who use it every day," says Timothy Franznick, President and CEO of Invisible.Ink Corporation. "Addressing the various needs of its users, we created a unique homepage that allows them to switch the page layout views and navigation structures. We also included targeted messaging that rotates into the design."

On an ongoing basis, FatWire partners with Invisible.Ink to transform brick-and-mortar businesses into successful e-businesses using UpdateEngine. To ensure quality service to customers, Invisible.Ink employees are certified in FatWire's technical training programs prior to installing and implementing sites with UpdateEngine. Most recently, the companies worked together on  EyeWeb.com, an eyewear e-retailer.