Jan 14, 2008
Southern States Cooperative Selects FatWire Content Server to Grow Its Business

Mineola, N.Y.– January 14, 2008 – FatWire Software, a leading web content management provider, today announced that Southern States Cooperative, one of the nation’s largest farmer-owned cooperatives, selected FatWire Content Server to create a personalized and targeted web experience for its users.  The FatWire Content Server solution enables organizations to build a compelling online experience for users by deploying and managing sophisticated, persuasive web sites.

With 1200 retail locations in 23 states, Southern States establishes markets and quality standards in farm production supplies. Southern States sought to strengthen their online customer base by offering highly relevant information to website visitors.  In addition, they needed to more efficiently manage and standardize web content across their multiple product sites.

Southern States Cooperative chose FatWire Content Sever for its ease of use, and targeted marketing and analytics capabilities.  FatWire Content Server automates the entire process of managing the web experience including content authoring, site design, content publishing and deployment, targeted marketing, analytics, and tools for user generated content.

“We needed a solution to enable our 300,000 members-- and even larger number of website visitors -- the ability to find relevant, targeted information, and to interact with one another,” said Karen Lankford, vice president of information systems at Southern States Cooperative. “FatWire Content Server delivers the dynamic personalization, interactive features, and the streamlined interfaces we need to create a better experience for our users.”

“The web plays an increasingly critical role for organizations looking to expand online communications and customer loyalty,” said Ken Delaney, FatWire’s senior vice president of sales in North America. “FatWire empowers customers to use the web to its fullest potential, as a powerful tool for marketing, branding, and driving organizational efficiency and growth.”

About Southern States Cooperative

Since its beginning as Virginia Seed Service in 1923, Southern States has been at the forefront of agricultural advances throughout its 80 years in business.Today, Southern States encompasses some 1,200 retail locations in 23 states. Owned by more than 300,000 farmers, the cooperative purchases, manufactures or processes feed, seed, fertilizer, farm supplies and fuel. For more information, please visit http://www.southernstates.com.

About FatWire Software

FatWire Software provides industry-leading web content management (WCM) solutions that enable organizations to deliver compelling online experiences to users and to drive business growth.  FatWire is headquartered in Mineola, N.Y.and serves over 450 customers from offices in over 10 countries. For more information, please visit http://fatwire.com.

Copyright © 2008 FatWire. All Rights Reserved. 330 Old Country Road, Suite 207, Mineola, NY 11501. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

 

Press Contact:

Rita O’Brien
FatWire Software
Phone: (516) 328-9473 ext. 422
Mobile: (516) 661-1225

rita.obrien@fatwire.com