FatWire
Engage
FatWire Engage™ empowers marketers to set up and manage targeted online campaigns. The robust rules engine provided by FatWire Engage gives marketers easy-to-use interfaces for defining what content will be delivered to each customer segment online, and to tweak those recommendations as needed, based on the effectiveness of content.
Overview
Deliver Personalized Content and a Targeted Experiences
One-size-fits-all websites are the way of the past. Customers today demand a personalized experience online, with information specifically tailored to their needs and interests. Providing site visitors with targeted, relevant content is essential for converting prospects to customers and for keeping customers coming back for more. FatWire Engage enables marketers to easily set up and manage targeted content and promotions for site visitors, with a robust rules engine and simple-to-use interfaces. FatWire Engage can also be integrated with FatWire Analytics to enable marketers to understand the effectiveness of their web content for each customer segment, so that campaigns can be optimized for success.
Benefits:
- Grow revenues and customer loyalty with personalized, highly relevant content and offers
- Empower non-technical staff to create and manage targeted campaigns in real-time
- Gain the flexibility to segment audiences by preferences, demographics, site navigation, purchase behavior, and more