Enabling non-technical users to create and publish content to the Web has been one of the biggest benefits of content management efforts for many organizations. Content management systems that free technical staff from converting text to HTML remove bottlenecks to publishing that affect content quality and timeliness. Yet, while business users have grown accustomed to creating, approving, and previewing Web content, programmers typically still handle page layout and design, controlling where content sits on a page. This creates another programmer bottleneck between the business users who know the content and the audience, and delivery of content via the Web.