Healthcare

FatWire's customers in the pharmaceutical and healthcare industries are deploying multiple types of content-centric applications to meet diverse needs. Pharmaceutical companies spend millions developing and testing new drugs, so effective and timely launches are critical. Key to product launch success is disseminating accurate information about new drugs to physicians, patients, and healthcare professionals. Hospitals and other healthcare facilities are struggling with increased competition; competition is no longer restricted to the same city, since healthcare consumers are willing to travel great distances to receive the best care and treatment.

Examples of content-centric applications being deployed by FatWire's Healthcare & Pharmaceutical customers include:

Hospital / Medical Center Consumer Portal
Many healthcare facilities suffer from low bed utilization, which hurts revenue and profitability. At the same time, Medicare reimbursements are less profitable and take longer than private insurance payments. These organizations are looking at ways to better use the Web to attract, convert, and retain new patients.

FatWire's eHealth Accelerator solution enables healthcare organizations to:
  • Provide a local community with 3rd party information on diseases, diagnoses, and treatments.
  • Convert visitors to patients by allowing them, within the context of information on a disease or treatment, to locate relevant physicians, screenings, or clinical trials.
  • Ensure site visitors are led to actions, such as booking an appointment, that convert them to patients.

Read more about the eHealth Solution >>

Customer Examples:
Rush University Medical Center
The George Washington University Medical Faculty Associates
University of Wisconsin Hospitals and Clinics

Return to Top

Pharmaceutical Product Launch
Pharmaceutical and biotechnology companies generate reams of information associated with new products. They're required by FDA regulations to ensure that this information is accurate. The processes associated with creating and disseminating this information can become onerous as it is generated by both marketing and technology teams, which makes coordination difficult. Once produced, the information needs to be communicated to several audiences and successfully convey product differentiation.

A content-centric application to manage these product launch activities enables pharmaceutical and biotechnology companies to:

  • Launch product branding sites targeted towards patients, physicians, and healthcare professionals that create consumer demand and influence doctors to prescribe the new drug.
  • Provide an approval process and an audit trail of all information that is disseminated.

Customer Examples:
Bayer Corporation

Return to Top