Media & Entertainment

The fragmentation of the media market has made it necessary for media and entertainment companies to package and brand content for highly targeted markets. These companies need to build their brands in order to attract both subscribers and advertisers. Content is their product, so they need tools that enable them to efficiently and cost-effectively create and manage large volumes of content and to flexibly package and deliver this content in multiple ways to diverse channels.

Examples of content-centric applications being deployed by FatWire's Media & Entertainment customers:

Online Publication
Media properties are feeling the pressure to expand to other channels to attract and retain viewers. Many of these companies own many properties, each with similar needs. Media companies are looking to gain efficiencies across these sites and to better use them to cater to more focused customer segments.

An online publication application based on FatWire Content Server enables Media & Entertainment companies to:

  • Aggregate all Web properties onto a single platform to gain efficiency and reduce costs.
  • Receive content from a variety of data feeds.
  • Publish content to multiple sites as well as affiliates and syndicates.
  • Streamline the process for creating and disseminating promotional content.
  • Launch sites to attract viewers and work more efficiently with advertisers.
  • Segment audiences and target content delivery for each segment.

Customer Examples:
New York Times Digital
Media General, Inc.

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Multi-channel Communication & Promotion
Media companies create a wealth of promotional content to attract subscribers who have more choices of cable and network entertainment. Media companies also need to provide affiliates, such as cable companies and local channels, with similar promotional support. As many companies suffer from poor visibility into existing digital assets, content is often created multiple times. This can create inconsistencies and is also inefficient and expensive.

A content-centric application can improve multi-channel communication and promotion by:

  • Enabling marketing managers to create campaigns that utilize print, Web, and broadcast channels.
  • Creating a central environment for managing media assets, so that they be reused and disseminated efficiently.
  • Providing affiliates with promotional content packages that help them attract subscribers.

Customer Examples:
Crown Media Hallmark Channel

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Corporate Brand Site
The company Web site of a media and entertainment company is often a consumer's first experience with the company. Yet many Web sites that were handcrafted in HTML early in the Internet boom haven't been updated or improved. Maintaining legacy sites in a patchwork way is expensive for IT and does little to leverage the Web to improve the company?s image or bottom line.

A new corporate Web site based on FatWire Content Server can:

  • Project the company's unique values.
  • Ensure consistency with the offline image and brand.
  • Allow business experts to provide the level and style of information that captures the interest of prospects, customers, partners, and public.

Customer Examples:
TDC Kabel TV

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