Retail

Retailers are facing increasing competition not only within their category, but also from mass merchandisers, warehouse stores, and eTailers. Geographically dispersed stores make training of sales associates a challenge, at a time when customer service is an important differentiator. Today's retail buyers want to use the Web to make their purchase decisions before they even enter the store.

Examples of content-centric applications being deployed by FatWire's Retail customers:

Multi-channel Merchandising
While most retail organizations today maintain Web storefronts, many do a poor job of online merchandising. This results in low conversion rates and high rates of abandoned shopping carts. Often times, retailers don't effectively leverage the Web to convert browsers to buyers because only technical people can change the merchandising and marketing on the site. Many retail organizations also struggle with inconsistent marketing because of a separation that exists between online and offline merchandising groups.

Merchandising and targeted marketing applications based on the FatWire Content Server product suite enable retailers to:
  • Deliver targeted offers, promotions, and sales to shoppers based on visitor attributes or company objectives.
  • Increase the amount of purchases with integrated cross-sell and upsell offerings.
  • Launch creative marketing campaigns to attract customers and increase the frequency of purchases.
  • Create and manage loyalty programs where customers can redeem points for merchandise purchases.
  • Deliver consistent product information, organization, display, and cross-sells across each channel.
  • Allow non-technical marketers to manage online merchandising and manage product categories, content recommendations, delivery rules, and promotions.

Read more about the eMarketing Solution >>

Customer Examples:
Loyalty Management Group Canada, Inc.

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Store Employee Portals
The distributed nature of chain retail organizations makes it difficult for managers at headquarter locations to have visibility into store staff performance. Staff turnover is excessive and sales associates are not as effective as they need to be at closing and upselling.

An employee portal built on FatWire Content Server lets retail organizations:

  • Disseminate product info, sales strategies, and standard operating procedures to store staff and managers.
  • Allow store employees to view and change their benefit enrollments.
  • Make sure sales associates have the same promotional tools and campaigns that are being used online and in print.

Customer Examples:
The Men's Wearhouse, Inc.

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