Travel & Transportation

Whether traveling for business or pleasure, people are relying on the Web for information about destinations, flights, hotels, and attractions. With so many travel options available, hotels and resorts must showcase their unique amenities and use persuasive content to convert lookers to bookers. Transportation companies are competing to make it simpler to select and book travel arrangements. And tourism bureaus are finding creative ways to attract travelers to their destinations.

Travel & Transportation companies can use content-centric applications to increase online bookings, preserve margins, reduce call center costs, and improve customer loyalty. FatWire offers an eTravel solution to assist customers in the following industry segments to achieve these goals.

Transportation Companies
Transportation companies need to more effectively use the Web to increase bookings, reduce costs, and improve customer service. FatWire's eTravel solution enables transportation companies to:

  • Increase per-passenger revenue by cross-selling or upselling more expensive seats, additional legs, meals, return travel, or future travel during the online booking process.
  • Update customers online, via email, or by mobile about delays and schedule changes to increase loyalty and return rates.
  • Use passenger travel history, geography, or other information to make promotional offers to book travel.
  • Help online consumers plan itineraries or choose destinations rather than just look at schedules and rates.

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Hotels, Resorts, and Destinations
Hotels, resorts, and other destinations use the Web to aggressively target and persuade customers to book. And while on-site bookings offer higher margins, these organizations also need to leverage a diverse sales channel that includes travel agents and partners. These companies can use FatWire's eTravel solution to:

  • Match and target offers to specific customer segments based on previous visits, expressed interests, time of year, geography, or other demographic information to convert lookers to bookers.
  • Increase total size of booked packages with content-rich booking procedures that upsell or cross-sell better rooms, meal plans, live entertainment, day trips, or additional nights.
  • Create customized extranets that personalize content, offers, promotions, and services to increase loyalty and revenue from high-margin customers and partners.

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Travel Agents and Tour Operators
As the Web gives consumers the ability to plan and book trips themselves, the role of traditional travel agents and tour operators has changed. These organizations can use FatWire's eTravel solution to:

  • Meet buyer demands for high-end service when they purchase big-ticket items such as cruises, tours, and complex trips.
  • Guide customers through complex decision-making processes, such as planning a cruise to choose dates, rooms, side trips, meal plans, evening entertainment, and related travel.
  • Ensure the Web site supports dynamic packaging with dynamic content that matches content to customer interests.
  • Serve high-value corporate customers with customized extranets.

Read more about the eTravel Solution >>

Customer Examples:
DSB (Danish National Railways)

Center Parcs
Pleasant Holidays LLC
Dutch Rail (Werkenbijns)

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