Recorded Date: May 26th, 2006

Learn how leading firms in the travel industry use Behavorial Marketing to drive revenue.

The travel industry is leading the interactive marketing space - they have focused on knowing their customer, understanding where they are in the research and buying process, providing content and functionality that are very targeted to that segment based on need. Customers expect personalized targeted messaging based on their areas of interest. They will register if they see value in the process, and if you deliver the content that meets their needs. Customers will become loyal if you consistently deliver quality content and targeted messaging. Attend this webinar and hear about how some of the leading sites in the travel industry have used various techniques to target their markets.

Guest Speaker: Susan Kidwell

Susan Kidwell is a Client Partner for Avenue A|Razorfish and leads the travel industry practice for the East Coast. Consulting for over 20 years, Susan works with clients to deliver the marketing, branding and technical solutions they need to meet their ROI projections. Her interactive marketing travel clients include: Norwegian Cruise Lines, Carnival Cruise Lines, Liberty Travel, Curacao Tourism Board, Apple Vacations, Cendant Hotel Group and Royal Caribbean Cruise Lines.

Sponsored by: FatWire Software and Avenue A | Razorfish