eHealth Accelerator
Persuasive Web Architecture Enables Healthcare Organizations to Cost Effectively Attract, Convert, and Retain New Patients

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Overview
Hospitals, medical centers, and large doctor practices operate in competitive environments that make attracting and retaining new patients a necessary component of successful business. In order to continually add new patients in today's Web-centric world, healthcare organizations must be able to interact with consumers online before they ever walk through the facility's door. A persuasive Web architecture enables healthcare organizations to create consumer Web sites that are highly context sensitive, interactive, and actionable. This helps organizations increase market share and enhance patient loyalty.

The eHealth Accelerator solution offered jointly by FatWire and Element115, provides organizations the content, services, tools, and techniques needed to turn static Web sites into dynamic and effective marketing tools. eHealth Accelerator is a set of pre-built industry specific Web site components that are based on an industry-leading information architecture from Greystone.Net and built upon the enterprise content management software from FatWire. It enables healthcare providers to get a new site up and running quickly and cost effectively with demonstrable ROI. eHealth Accelerator also comes with a tight integration to Greystone.Net's Health Library, one of the premier health content options available. (Licensed separately)

The eHealth Imperative for Healthcare Organizations
There's no doubt that consumers today are Internet savvy. Pew Internet Research estimates that 80% of adult Internet users, or almost half of Americans over the age of 18, have researched health information on the Web. That means many patients today review their healthcare options online before ever speaking with a physician. Many have also done Web research on local healthcare facilities. These Web-enabled consumers tend to be commercially insured, making them desirable patients in a healthcare organization's payor mix. For this reason, it's imperative that healthcare organizations interact with online consumers to continually bring new patients to their doors.

These site visitors are seeking trusted, reliable information about their diseases or conditions and the latest treatments. Unfortunately, most healthcare providers do not have an effective Web strategy for attracting and converting these site visitors to patients. Many providers do not offer health information at all, failing to attract the healthcare seeker. Some link to externally hosted health libraries, running the risk of losing these potential patients by leaving the site. And many of those who do host health information on their sites cannot integrate diagnostically organized health information with related physicians, clinical services, events, news, and other actionable information. Consequently, they do not effectively pull the site visitor through a well thought out click path that leads them from education to action...the persuasive architecture of an effective site.

A persuasive architecture enables a healthcare organization to provide consumers with high-quality health information that is contextually and actionably integrated with information on the organization's clinical services, physicians, events, and other services. This helps convert Web browsers to patients, and ultimately to long-term members of the organization's patient community.

eHealth Accelerator
FatWire and Element115, have joined forces to offer healthcare organizations an affordable way to implement consumer Web sites that are focused on attracting, converting, and retaining new patients. The eHealth Accelerator solution provides the tools and techniques healthcare organizations need to put persuasive architectures in place.

Speeds Deployment While Lowering Costs with Pre-built, Industry-specific Components
eHealth Accelerator includes the tools and templates to get a healthcare organization's consumer Web site up and running quickly and cost effectively. The Greystone.Net Health Library can be preloaded as an option. Based on proven 'best practice' implementations of the Greystone.Net Health Library and content classification schema, and the expertise of Element115 and FatWire, eHealth Accelerator provides pre-built components that can be re-used by healthcare organizations to compress the time and cost of deployment. These components are comprised of the navigational elements, classification schemes, metadata definitions, templates, and validation tools needed to deliver the key aspects of a healthcare organization's Web site. Customers choose just those components and elements they want to use. The pre-built components which enable organizations to install the eHealth Accelerator and immediately start entering content include:

  • Clinical Services
  • Events & Classes
  • Patient & Visitor Information
  • Physician Profiles
  • Clinical Trials
  • Health Library
  • News
  • Appointment Request
  • Newsletter Subscription
  • Site Search

Built on Market-leading Content Management System
The eHealth Accelerator utilizes FatWire Content Server as its content management foundation. FatWire Content Server provides all of the services needed to create, manage, store, and dynamically deliver all types of content to Web sites. Built on the industry-standard J2EE platform, FatWire Content Server adheres to corporate development standards and utilizes common technologies that your developers understand. This platform also ensures that implementations will be scalable and robust.

Accurate and Up-to-date Health Information to Attract Patients
Greystone.Net is widely recognized as an industry leader in healthcare strategy consulting and health information. The eHealth Accelerator solution leverages Greystone.Net's expertise in serving healthcare consumers online. The Greystone.Net Health Library is a license-based content service giving healthcare organizations a reliable source for accurate and up-to-date health information. As this content is pre-classified using the Greystone.Net Taxonomy, it utilizes the keywords that consumers use to search the Web for health conditions. This helps boost your Web site's position in search engine rankings and attract more consumers to your site.

Leverages Industry Leading Taxonomy and Information Architecture
The Greystone.Net Taxonomy provides the functional design and information architecture necessary to guide patients from general health searches to the specific services offered by your organization. This is the information architecture underlying the pre-built modules in the eHealth Accelerator. Knowing that the majority of consumers are looking for information based on a diagnosis, the Greystone.Net functional design and information architecture guides the site visitor from broad diagnostic category overviews to specific disease and condition information, to tests and procedures descriptions. As the site visitors navigate through health content curriculum, they are presented with context-specific actions to be taken. This is a critical component of attracting and converting web browsers to consumers.

Helps Convert Consumers to Patients
The pre-built components that comprise the eHealth Accelerator solution are focused on converting Web browsers to patients. Each contains actionable content - this means that as site visitors navigate through the content curriculum, they are presented with in-context action and communication options, such as Request an Appointment, Contact a Physician, Newsletter Subscription or Request More Information. This turns a static Web site into a personalized and interactive relationship-building tool.

Provides Future Flexibility
The eHealth Accelerator solution helps ensure that once your consumer Web site is successfully bringing in new patients, you're then able to leverage its architecture in future initiatives. FatWire provides a flexible and extensible foundation that can easily be expanded to meet future needs. This solution will also facilitate easy integration with partner portals, patient portals, or other clinical applications. This is a benefit of choosing a solution built on an open and extensible platform as opposed to a proprietary application.