Recorded Date:   Thursday, February 1, 2007

Join Mary Laplante, V.P. at The Gilbane Group, Jeff Ernst, V.P. of Marketing at FatWire, and Pradeep Aradhya, V.P. Technology at Digitas as they provide actionable steps to taking your customers online experience to the next level.

We share the results of a survey assessing the business drivers, challenges, and state of maturity of companies when it comes to delivering engaging, relevant online experiences.  Hear what your peers in Marketing and IT across a number of industries have shared.

We help you understand why it is critical to deliver content that is relevant to the needs and goals of your various online audiences. Learn how you can get started today with a few simple scenarios based on what you already know about your customers, to prove the value and ROI of delivering targeted content.

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