Thought Leadership
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Busting the ECM Myth
Information Management, October 8, 2009
Dmitri Tcherevik, Chief Technology Officer, FatWireThe myth of an “über repository” is finally busted. For a long time, we hoped that there could be one repository that could hold all of our unstructured data, also known as content. Not anymore.
Realization of this fact comes as our view of what content is and what can be done with it is gradually transformed. For a long time, content was defined by what one cannot do with it. We knew that content could not be stored in a relational database. So content had to be stored elsewhere. But where?
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Thought Leadership - Web Experience Management Driving Business
ebizQ, October 5, 2009
Elaine ChenThe web is a primary channel for driving sales and customer loyalty. Accordingly, organizations have realized that to be effective in marketing, service, internal and external communications and more, they need to deliver highly relevant content and a rich and interactive customer experience online.
However, delivering a positive and engaging web experience has become more and more challenging, as consumers increasingly demand current, personalized content as well as the ability to participate in rich online communities. Web Experience Management (WEM) solutions therefore emerged to address these new needs.
Let's discover the tools and capabilities a full-featured WEM solution can bring to enterprises seeking a new level of control and flexibility in managing their web presence. -
Why Web Gadget Mash-ups and Personalization Matter
Information Management , March 2009
Dmitri Tcherevik, Chief Technology Officer, FatWireAs companies look for more ways of attracting customers and prospects to their websites and generating business online, personalization is emerging as an important component of managing the web experience for site visitors – and delivering business value.
Personalization enables you to tailor the web experience to each visitor to your website by creating a unique and personal flavor that matches a particular visitor’s interests and preferences. By providing this individualized view each time a visitor logs on, companies can ensure that their websites deliver an optimal web experience. As a result, visitors stay on a website longer, return to it more often, and are more inclined to use the site to conduct business with the company.