Whitepapers

Web Experience Management: Web Content Management Meets Enterprise 2.0

Loren Weinberg, Senior Vice President of Marketing and Product Management, FatWire

Call it the next-generation web, web 2.0, or any other popular term for the phenomenon – consumers now demand a personalized and interactive experience online. Websites today must behave more like the real world by offering interactions that simulate face-to-face interpersonal encounters.

Engage Me! Web Experience Management as the New Business Imperative

Mary Laplante, Senior Analyst, Gilbane Group

Organizations today have to compete for customers’ attention like never before. Every day, customers are deluged with a wealth of information and options for buying products and services. This new reality, driven by the ubiquity of information online, is creating new requirements for businesses attempting to build lasting and loyal customer relationships. Today’s web audiences require value in every interaction, or they will simply go elsewhere. In short, they need to be engaged online. Responding to these rigorous audience demands has become a new business imperative.

Learn how Web Experience Management can help your organization engage with audiences for increased loyalty and business success in this informative whitepaper, authored by the Gilbane Group.

The eTail Imperative - Persuading Customers to Take Action

FatWire Software

eTailers, retailers, manufacturers, and other businesses selling goods and services online are faced with an increasingly complex environment in which sophisticated consumers around the globe search, browse, read, and click their way to online purchases. Traditional mass marketing methods have limited success with these consumers and online merchandising techniques thought to be cutting edge just a few years ago often are not enough to increase sales with today’s consumers.

Savvy marketers and merchandisers today are finding that persuasion is key to online success. Rather than implementing a one-size-fits-all sales process that inevitably leads consumers to a “Buy Now” button, persuasion is about encouraging desired actions at every stage of complex, varied, and personalized buying processes. With persuasive Web experiences, organizations selling goods and services online have the opportunity– even the imperative—to build personalized, relevant, cross-channel interactions with customers to drive and increase sales.