FatWire
Analytics
To create successful, persuasive websites, business users and marketers must measure the effectiveness of online content and campaigns. FatWire Analytics does more than just report usage at the site level - it offers tracking and reporting on individual assets, promotions, and visitor segments. Editors and marketers can thus immediately determine whether a given piece of content is effective for a customer segment. FatWire Analytics works with FatWire Content Server and FatWire Engage to enable real-time tracking and optimization.
Overview
Measure Success with Granular Analytics
Measurement is the key to ensuring success in any marketing campaign. Accordingly, detailed analytics of web content is essential in order to create a web experience that truly drives business results. FatWire Analytics provides granular tracking of web content effectiveness for each customer segment or across larger audiences, with reports integrated into the same interface used for authoring content, so marketers immediately know what assets are finding success.
Benefits:
- Optimize your site content for maximum impact through asset-level reporting
- Gain intelligence into behavior of individual visitor segments
- Get real-time feedback on the effectiveness of promotions and content recommendations