Author without obstacles

Today, organizations face intense pressure to be nimble and flexible. In this highly competitive environment, online content updates must be done in real-time, this means enabling content owners to manage their web information directly, without requiring IT resources. FatWire Web Experience Management empowers business users to manage content personally, and enables organizations to efficiently maintain a compelling and up-to-date web presence.

The FatWire Content Server solution provides marketers and business users with friendly tools for editing and organizing content. Meanwhile, administrators and power users can define asset types, workflows and site plans and perform other management tasks without using developer resources. These capabilities make authoring web content fast and simple, ensuring that content is fresh, consistent, and accurate.

Author with these FatWire solutions:

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  FatWire Content Server
  
  
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  FatWire Content Integration Platform
  
  

Learn more about Web Experience Management:

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  Web Experience Management: Web Content Management Meets Enterprise 2.0
  
  
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  FatWire WEM Overview
  
  

Design with ease

Designing a website that will meet business needs, requires both rich capabilities for technical users, and tools for business users to design the layout best suited to their content – FatWire offers both.

FatWire Content Server offers power users and administrators robust tools to rapidly design website templates and to replicate sites for multi-site and multi-lingual deployments. FatWire Content Server also gives business users unprecedented control over web design and layout. Business users can design the layout of page elements within pre-defined templates, using intuitive drag-and-drop tools – all without assistance from IT.

Design with these FatWire solutions:

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  FatWire Content Server
  
  

Learn more about Web Experience Management:

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  Web Experience Management: Web Content Management Meets Enterprise 2.0
  
  
•  
  FatWire WEM Overview
  
  

Publish confidently

Fast, reliable publication and delivery of site content is a critical component of effectively managing an organization’s web presence. With FatWire, business users can manage content publication in addition to its creation.

FatWire Content Server users have the flexibility to decide whether pages should be published statically (pre-built and stored on a server) or dynamically (where pages are assembled on the fly from personalized page components). Final delivery can take place through FatWire Content Server, a portal or a third-party publishing engine, and many clients find that Content Server’s powerful capabilities eliminate the need for a portal server. A self-monitoring, user-friendly publishing dashboard offers full visibility into the publishing process and its status at all times, providing unprecedented levels of control, transparency, and reliability.

Publish with these FatWire solutions:

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  FatWire Content Server
  
  
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  FatWire Satellite Server
  
  

Learn more about Web Experience Management:

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  Web Experience Management: Web Content Management Meets Enterprise 2.0
  
  
•  
  FatWire WEM Overview
  
  

Target persuasively

Consumers today demand a highly relevant and personalized experience online. Presenting site visitors with targeted content, product recommendations and offers creates a web experience that engages visitors and builds brand loyalty. FatWire offers a powerful platform for marketers to deliver the right messages to the right visitors and to build their brands online.

The FatWire Engage module empowers non-technical staff to create and manage sophisticated, targeted campaigns. Marketers can segment site visitors by demographic, purchase history, browsing behavior or other characteristics. From simple interfaces, marketers can set up rules defining what recommendations or promotions will be delivered to each customer segment online. A user’s segment can be identified explicitly (via login) or implicitly (by the user’s online behavior and navigation). Meanwhile, wizards make it easy to develop promotions that are delivered only to certain segments or at specific times. FatWire Engage is closely integrated with FatWire Content Server, and fully leverages its rich capabilities including workflow, revision tracking and dynamic content delivery. And FatWire Engage is integrated with FatWire Analytics for powerful reporting on the effectiveness of the content delivered.

Target with these FatWire solutions:

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  FatWire Engage
  
  
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  FatWire Content Server
  
  
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  FatWire Analytics
  
  

Learn more about Web Experience Management:

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  Web Experience Management: Web Content Management Meets Enterprise 2.0
  
  
•  
  FatWire WEM Overview
  
  

Deliver on a global scale

Rapid response times are a must for busy consumers. Accordingly, organizations must deliver the targeted, personalized web experience their visitors demand without compromising site performance. With FatWire Web Experience Management, large volumes of customized pages can be dynamically assembled and delivered at lightning speed, even during times of peak demand. A flexible architecture also supports adding servers at the network edge, so content can be located closer to geographically dispersed users for faster performance and lower costs.

The FatWire Satellite Server module caches individual content components rather than complete pages for maximum flexibility and efficiency. When a user requests a personalized page, it is instantly assembled on the fly from these cached components and delivered as quickly as a static site. And since organizations can incrementally add new servers to their FatWire Content Server installation, they can reliably plan for future growth and scale without incurring unnecessary costs.

Deliver with these FatWire solutions:

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  FatWire Satellite Server
  
  
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  FatWire Content Server
  
  

Learn more about Web Experience Management:

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  Web Experience Management: Web Content Management Meets Enterprise 2.0
  
  
•  
  FatWire WEM Overview
  
  

Analyze and optimize

Understanding the success of online offers and content is critical to optimizing website effectiveness. FatWire offers the tools that organizations need to learn from their successes and challenges so they can optimize their web presence.

The FatWire Analytics module provides in-depth reporting not just on the page level, but for individual assets, promotions, and visitor segments. This approach allows site owners to immediately determine whether specific articles and offers are resonating with their intended target audiences. And since FatWire Analytics is integrated with FatWire Content Server, users can work within a single powerful interface to create and publish as well as target and track all content.

Analyze with these FatWire solutions:

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  FatWire Analytics
  
  
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  FatWire Content Server
  
  

Learn more about Web Experience Management:

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  Web Experience Management: Web Content Management Meets Enterprise 2.0
  
  
•  
  FatWire WEM Overview
  
  

Participate in the experience

Consumers are seeking online experiences that give them the benefits of community – the ability to interact with others with similar interests and to seek opinions, advice and information. Organizations today need to offer these capabilities to their customers online in order to increase their loyalty to the brand and engage them with the organization. The advanced social networking and collaboration tools included in the FatWire Web Experience Management platform are essential to achieving this goal.

FatWire TeamUp makes it fast and easy to implement a rich array of web 2.0 collaboration features, including wikis, blogs, polls, social tagging, user-generated content and more on your live website. Meanwhile, enterprise-class security and robust real-time monitoring capabilities help ensure that community dialogue remains appropriate and the organization’s content remains secure.

Participate with these FatWire Solutions:

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  FatWire TeamUp
  
  

Learn more about Web Experience Management:

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  Web Experience Management: Web Content Management Meets Enterprise 2.0
  
  
•  
  FatWire WEM Overview